The Tour Operators Association of Assam (TOAA) was formed on 08 August, 2009 in the conference hall of Prashanti Tourist Lodge, Directorate Of Assam Tourism complex, Panbazar Guwahati with an aim to unite all the stake holders of tourism in Assam to facilitate a common goal of tourism development in the state. TOAA got formally registered under the Societies Registration Act, XXI of 1860 on 16 June, 2010 by the Registrar of Societies, Assam.
Assam, located in the North East part of India, is rich both culturally and naturally. It is also known as the tea land with a share of more than 20% to the total world production. Assam is also blessed with minerals especially petroleum. It has four oil refineries including Digboi oil refinery which is one of the oldest in the world with oilfields still producing oil. Assam is inhabited by various ethnic groups with their distinctive cultures, traditions and ways of life.